AD CAMPAIGN | KENZO Spring/Summer 2013

Added on by William Yan.

I love that KENZO continued their 'X Campaign" in collaboration with Jean-Paul Goude for this Spring/Summer 2013. It's refreshing to see their clouded leopard print pieces on models creating a fun 'X' graphic shape on top of a neon sign backdrop. They created a website to celebrate the campaign with a behind the scenes video look into the making of it.

Building on the success of the ad campaign for Fall/Winter 2012, KENZO and its Creative Directors Carol Lim and Humberto Leon are once again excited to announce their collaboration with world-renowned artist Jean-Paul Goude for Spring/Summer 2013.

The 'X Campaign', as it has become known since initial outing last year captures the essence of KENZO in its fun use of off-kilter symmetry and playful undertones.

Featuring models Ming Xi and Jester against a fiery red backdrop, Spring/Summer promises to be yet again an energizing and electric season for KENZO fans and followers around the globe.

Photography: Jean-Paul Goude

Hair: Anthony Turner

Makeup: Aaron de Mey

LINK | www.newkenzocampaign.com

Images courtesy of KENZO

Images courtesy of KENZO

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