SHOWROOM VISIT | Fjallraven Fall/Winter 2012

Photos: William Yan

I'm pretty sure you guys have seen these backpacks all around town, they are by a Swedish brand called Fjallraven. The other day I was invited to their showroom to check out their Fall/Winter 2012 collection which I was really inpressed by, everything is built for function before fashion. A lot of their clothing and bags are made using their G-1000 fabric, which consist of 65% cotton and 35% polyester woven together and treated with their Greenland Wax to make them more resistant to wind, dirt and moisture. 

I tried on their Expedition Down jacket and started melting in their air conditioned showroom, it is definitely one of the toastiest jackets I've worn.

I love how bright and durable this jacket is, it is made with the G-1000 fabric and treated with their greenland wax.

Greenland Wax Travel pack to go.

A peak at some items Fjallraven has to offer.

This bag should be perfect for a hiking trip or a weekend getaway, take a peek to see this guy packs a similar bag.

LINK | www.fjallraven.us