AD & VIDEO CAMPAIGN | CK one Spring 2011 by Steven Meisel
Thank you Fabien Baron, Steven Meisel and Calvin Klein for the new ck one ads, they are ravishing. I love that they are video stills of models dancing and prancing around in bad-ass clothes or lack of it. I can't wait to see the rest on my iPhone, I got The CKone App downloaded and will be looking out for the LED billboard ads to unlock exclusive videos. ;)
LINK | ckone.com
Beginning March 1st, the outdoor campaign will be featured on LED billboards in high impact locations in New York City (at Houston & Lafayette Streets and on Subway Urban Panels) and in Los Angeles, California (at Sunset Boulevard & Havenhurst Drive), as well as key sites in Seoul, Rome, Madrid, and Barcelona. Starting March 1st, the full outdoor campaign will roll-out further to Paris, London, Milan, Hamburg, Shanghai, Guangzhou, Hong Kong, Singapore, Sydney, and Melbourne, among other key cities.
The imagery for the campaign was captured during a multi-day shoot in New York City by renowned fashion photographer Steven Meisel, who shot the original campaign for the launch of the ck one fragrance in 1994, setting the tone for this powerful brand. The campaign imagery was filmed and all of the print images are still captures from the video footage.
The campaign’s dynamic creative brings together the men’s and women’s jeans, underwear, and fragrance categories with one unified concept featuring a cast of more than 30 distinct men and women who embody the authentic individuality that is such an inherent part of the iconic ck one brand. Some of those featured are professional models, musicians, performers, dancers, and artists, while many of those featured in the campaign were cast on the street around the world and represent a wide and different range of backgrounds, nationalities, and talents.
In addition to Dutch supermodel Lara Stone – who is also featured in the Calvin Klein Collection and ck Calvin Klein Spring 2011 advertising campaigns – the cast includes American musician/performer Cassie Ventura; Australian model Abbey Lee Kershaw; Brazilian model/drummer Alice Dellal; British model/musician Pixie Geldof; American singer/songwriter Sky Ferreira; UK-based singer Rita Ora; British model/songwriter Ruby Aldridge; Chinese model Fei Fei Sun; British model Eliza Cummings; Australian model Ajak Deng; Australian model Bambi Northwood-Blyth; Slovenian model/dancer Valerija Kelava; Chinese supermodel Wang Xiao; Tanzanian model Herieth Paul; American model Samantha Gradoville; British boxing champion/Olympic hopeful Robert Evans; British model Aaron Frew; Russian model/rapper Yuri Pleskun; American musician Ian Mellencamp; French model David Agbodji; American street dancer Eric Ramos; British model Callum Wilson; British model/dancer Jackson Blyton Megran; Swedish artist Viggo Janason; Dutch/Irish model/performer Piet Vander Heijden; Dutch actor/dancer Steven van Nieuwenburg; Japanese student/singer Tomo Aki Kurata; American producer/musician Robert Booker; American model Bo Ackerman; British model and steel drummer Kyle Bethelmy Forde; Spanish model River Viiperi; and, Swedish model Dan Kling.
LINK | ckone.com
Spring 2011, Steven Meisel, Video, ad, calvin klein, ckone, fabien baron | in AD CAMPAIGN, MODEL, PHOTOGRAPHY, VIDEO
Reader Comments (1)
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