This is Jeff Staple, he was spotted about 40 ft away due to his colorful yet refreshing jacket, which I come to learn is made by SOPH, about two years ago he said. Jeff Staple is the genius and workaholic behind Staple Design + The Reed Space, he somehow manages to balance 10,000 things at once and stay in the streets and in tuned with culture.
Make sure you follow him on Twitter because 8,000+ other people are!
TWITTER | @jefftaple
*Side Note: I'm a sensei now. ;)