While vacationing last week in Hawaii and not knowing anything about my surroundings; I discovered the In4mation boutique just around the corner from my hotel. In4mation is a Hawaii street wear brand founded by four partners, Ryan Arakaki, Todd Shimabuku, Rhandy Tambio and pro surfer Jun Jo. The four introduced their flagship store (Ward Warehouse) in 2003. After a successful run, In4mation launched a second location in the Waikiki Beachwalk Shopping Plaza in 2007.
Just a few blocks away from the renowned Waikiki Beach, the second location embodies a totally different vibe by presenting Aloha Army, a surf lifestyle shop. After dedicating the first store to the skate market, the owners decided to tap into the surf market by using a second outlet- the Waikiki location. Jun Jo states, “We didn’t want to clash skating and the street with surfing and the beach. But, we wanted to give the same experience of In4mation in amore surf friendly vibe.”
Aloha Army offers unique surf clothing brands such as: Atwater, Naki Surf (Japanese surf brand), On the Inside (local brand from the Hawaii North Shore), Royal Hawaiian Pool Service, Magic #, Insight, Pidgin Orange and RVCA while also carrying basic brands such as Nike, Vans, Stussy, The Hundreds, Crooks and Castles, BBC, Ice Cream, 10deep, Hellz Bellz for the ladies, and of course—their own store branded clothing.
With a surf friendly vibe, pleasant in4mants always on hand (Shout out to Crissy & Justin! Mahalo!) and premium surf apparel, Aloha Army is definitely a great place to shop for exclusive gear in Waikiki. GO COP SOME!!! ;)
+in4mation (Ward Warehouse)
1050 Ala Moana Blvd. B1
Honolulu, HI 96814
Aloha Army by in4mation (Waikiki Beachwalk)
226 Lewers St. Space#L-206
Honolulu, HI 96815