NIKE SPORTSWEAR got together with Beautiful Losers for "MAKE SOMETHING!!," a series of community and youth-oriented creative workshops in NY, LA and SF. The workshops will be hosted by artists from the Beautiful Losers documentary; Ed Templeton, Tobin Yelland, Geoff McFetridge, Shepard Fairey, Mike Mills, Todd James, Cheryl Dunn, Kaws, Mr. Cartoon and Aaron Rose.
“Nike and Beautiful Losers share the belief that if you believe in something, then you should make it, regardless if people tell you that you can’t.”
The inspiration for the shoes came from "the Beautiful Losers film documentary and pulled frame stills of what we felt were key moments in the narrative. We used these moments to tell the Beautiful Losers story using the shoes as a medium, with the end result being a collection of works of art.” said Aaron Rose. Which is an interesting concept, very different and artsy, the dunk becomes the canvas.
“When we decided on the concept of using frame stills from the film, we identified an innovative digital printing technique to create this special collection...There are 22 Nike Dunk Hi shoes each telling a different part of the Beautiful Losers story.”
Jesse Leyva, Nike Sportswear Design Director
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