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Thursday
Jul172008

TASTEMAKER: Richie Cruz

Hello my name is...

they called me Gucci Ice Skates in college, but I'm mostly known around here as Richie Cruz.

I represent...

dreamers.

The reason that you are reading about me is...

I'm involved with a lot of ill shit. 

Right now I'm working on...

the branding and roll out marketing of Street Science, a fashionable line of school supplies hitting stores this back-to-school season.

I am inspired by...

my parents, Marc Jacobs' work ethic, Jay-Z's precision/sharpness, Nas' perspective, KanYe's unabashed emotion, André 3000's poise, Big Pun's lyrics. And the character Anton Ego's take on perspective from the movie "Ratatouille."

I can not live without...

my faith, iCal, cleanliness, a pen & paper, cool art, rap music.

I love...

the fact that NYC taxis take credit cards now, those "I told you so" moments, seeing my people come up and paving the way for the next.

My favorite brands are...

APC (!!), Polo, Barney's New York, Adidas, Converse, Nudie, The Brooklyn Circus, Gucci. 

You need to listen to...

Jet Audio. Joell Ortiz. Juan Epstein podcasts. Jet Audio. Early Nas & Jay-Z & Cam'ron. My man Rthentic's music. Hasan Insane.

I would love to give a shout out to...

my Vital Marketing clan (the best in the biz), the homie Jet Audio, Jose Sarita (Cornerstone), Girard Hunt, AGZ and Charlie Chillz (fam-a-lam) "R&B" Lou Colon, Jared Ryder, Jermaine and Kwasi (myUberlife.com).

You can get more info about Richie Cruz at VITALmarketing.com

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Reader Comments (3)

aiiiiiiight RIchie made it!...lol

July 17, 2008 | Unregistered CommenterA.dot.Robles

I've heard alot of good things about you from a good friend of mines Mr.Ralph Matthew.Get up the hard work,check out my movement an label at www.myspace.com/MStarsboss.

September 12, 2008 | Unregistered CommenterKarolina Blue

[...] more images of Kanye West rocking his latest collaboration red kicks for Louis Vuitton. My boy Richie Cruz coined the sneakers “LouYeezys” last night on twitter (see here) which I thought was [...]

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